The global economic and financial crisis has laid bare that strategic and financial planning are key tools not only for the healthy growth of any business but also for the very survival of companies.

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Indeed, during most of the last decade we have witnessed a double effect:

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• Inadequate financial strategy: Many perfectly viable businesses from an operational point of view have been driven to a distressed sale or direct bankruptcy due to a lack of access to funding. This happened for not having a clear financial strategy that led them to relying only on one source of funding (commercial banks).

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• Inadequate business strategy: Low leveraged businesses or without loan maturities have seen themselves losing relevance in their sector. Since other players in their same situation seized the moment by playing an active role in the various concentration processes, others not able to adapt have lost competitive advantages.

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There is a portion of specialized firms offering advisory services that help corporates in these decision making processes. However, most of these institutions are huge, have enormous structure costs (among them very large wages or legacy costs) that require a fee scheme only affordable for the largest corporates.

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Clarion View was born to fill the existing gap among top tier advisory offered to large corporates by Investment Banking institutions and the basic accountancy and fiscal support that SMEs have.